ROAS Below Target0.32x actual vs 0.50x target
Blended ROAS across all channels is 0.32x — below the 0.5× target for Feb 27, 2026 – Mar 5, 2026. Both Google (0.17x) and Meta (0.33x) are underperforming.
Feb 27, 2026 – Mar 5, 2026(7 days)
Data from Jan 21, 2025 (Meta) · Feb 24, 2026 (Google Ads)
Google Ads
Live10% of spend
$1.9k
Spend
9
Purchases
0.17x
ROAS
Meta Ads
Live
$16.7k
Spend
235
Omni Purchases
0.33x
ROAS
Key Performance Indicators
Feb 27, 2026 – Mar 5, 2026· vs prior 7d (auto)
Total Spend
$18.7k
+105.8%vs prev week
Impressions
862.2k
+93.8%vs prev week
Clicks (all)
16.4k
+105.6%vs prev week
Omni Purchases
244
+248.6%vs prev week
CTR
1.90%
+6.1%vs prev week
CPC
$1.14
+0.1%vs prev week
CPA
$77
-41.0%vs prev week
ROAS
0.32x
+153.4%vs prev week
Budget Pacing
March 2026 · Day 5 of 31 · $14.0k of $170k total budget
8.2% used
16% through month
Meta Ads, Google Ads, Apple Search Ads under pace. White tick = expected spend for today.
Meta Ads
47% under pace
$12.9k / $150.0kproj. $79.7k
Day 5 of 31 · Expected: $24.2kRemaining: $137.1k
Google Ads
29% under pace
$1.1k / $10.0kproj. $7.1k
Day 5 of 31 · Expected: $1.6kRemaining: $8.9k
Apple Search Ads
100% under pace
$0 / $10.0kproj. $0
Day 5 of 31 · Expected: $1.6kRemaining: $10.0k
Daily Spend vs. Purchases
Solid lines = spend (left axis) · Dashed = purchases (right axis)
- Google Spend
- Meta Spend
- Total Conv.
Daily Spend by Channel
■ Google ■ Meta
- Google Ads
- Meta Ads
Impressions vs. Clicks (all)
Shaded area = impressions (K, left axis) · Dashed = Clicks (all) (right axis)
- Google Impr.
- Meta Impr.
| Campaign | Impressions | Spend | Conv. | CPA | ROAS | ||
|---|---|---|---|---|---|---|---|
GMG_Search_mWeb_NB_Debt_Payoff | 1.4k New | $1.1k New | 0 | $0 | 0.00x | ||
GMG_Search_mWeb_Brand | 416 +324.5% | $685 +918.0% | 9 New | $76 New | 0.49x | ||
GMG_Search_mWeb_NB_Debt_Payoff HP vs Calculator | 278 New | $158 New | 0 | $0 | 0.00x | ||
| Total (3 campaigns) | 2.1k | $1.9k | 9 | $216 | 0.41x | ||
| Campaign | Impressions | Spend | Conv. | CPA | ROAS | ||
|---|---|---|---|---|---|---|---|
ACQ_Purchase_LAL_AllDevices_GMG_2026_ | 252.2k +3399.5% | $5.9k +1761.1% | 109 +5350.0% | $54 -65.9% | 0.48x -14.2% | ||
ACQ_Purchase_AF_Interest_AllDevices_SpecialAdCategory_GMG | 268.9k +137.6% | $5.1k +110.5% | 70 +169.2% | $73 -21.8% | 0.28x -70.7% | ||
RTG_Purchase_AF_AllDevices_SpecialAdCategory-Finance_GMG | 242.9k +240.2% | $4.0k +138.5% | 49 +145.0% | $82 -2.7% | 0.25x -76.2% | ||
ACQ_Purchase_AF_Broad_SpecialAdCategory-Finance_GMG_March2026 | 96.0k New | $1.8k New | 5 New | $357 New | 0.14x | ||
| Total (4 campaigns) | 860.1k | $16.7k | 233 | $72 | 1.24x | ||
Live Data Sources
Last refreshed: 3/5/2026, 8:22:22 PM · 2,089 rows
Meta Ads
omni_purchase (web + app) · act_1065750183502959 · Jan 21, 2025 →
Google Ads
PURCHASE category only · CID 8407733493 · Feb 24, 2026 →
AOV Basis
$89.00 per subscription purchase (used for ROAS calculation)