Total Spend
$1.7k
Impressions
1.8k
Clicks (all)
327
Purchases
7
ROAS
0.04x
Performance by Brand vs. Non-Brand
Classified from keyword text and campaign name. Keywords containing "changed" are classified as Brand.
Brand vs. Non-Brand Summary
Non-Brand
$1.1k
Brand
$622.92
By Campaign + Classification
GMG_Search_mWeb_NB_Debt_Payoff · Non-Brand
$1.0k
GMG_Search_mWeb_Brand · Brand
$622.92
GMG_Search_mWeb_NB_Debt_Payoff HP vs Calculator · Non-Brand
$91.45
Brand Classification Detail
| Classification | Spend | Share | Impr. | Clicks (all) | CTR | CPC | Purchases | CPA | ROAS |
|---|---|---|---|---|---|---|---|---|---|
Non-Brand | $1.1k | 64% | 1.4k | 223 | 16.27% | $4.96 | 9 | $122.79 | 0.00x |
Brand | $622.92 | 36% | 423 | 104 | 24.59% | $5.99 | 57 | $10.93 | 0.17x |